(soft electronic music) - When we first started this company, of course you're nervous that you could lose a bunch of money.

But for me, the thought of not trying was scarier than not doing anything at all.

Pure Cycles really began back when myself and my business partners, Jordan and Michael, were in college.

- We weren't really quite sure what we wanted to do, so we were looking to see what we were passionate about.

We decided that we loved biking and we saw that there was a big need for affordable, cool-looking bikes.

- [Austin] We were going into different bike shops and finding that every bike that we came across was either too expensive or didn't really look and feel the way we wanted a bike to look like.

- I think Pure Cycles was needed because, at the time, there wasn't really a great solution for college kids to get a cheap, affordable, basic form of transportation to get around campus.

The initial cash to start the business was scraped together by basically our bar mitzvah money, our friends and family, just money we had saved up over time.

- I think most of us didn't even tell our parents we were starting the business.

- So, we ended up creating our own line of bikes.

We ended up writing a business plan competition, and we ended up winning.

And we ordered our first 165 bikes, and we ended up selling out the bikes in two weeks.

So, by the time we graduated, we had a full-fledged business and we haven't really looked back since.

- [Jordan] When we founded the company, the name of the company was called Pure Fix Cycles.

And originally all that we offered were fixed gear and single-speed bikes.

- Fixed gear means that the rear cog is fixed to the hub, so as you pedal forward, the wheels move forward, and as you pedal backwards, the wheels move backwards.

- [Austin] People like riding fixed gear because you get the most connection with the bike.

It's kind of similar to like an automatic car, like a manual transmission.

- Our business has changed quite a bit since college.

We have a fairly large, 40,000 square foot warehouse here in Burbank.

We have sold hundreds of thousands of bikes across the world.

But in many ways, it's still very small and entrepreneurial and every team member is like family to us.

It's great working with my childhood friends.

I've known Michael and Jordan since I was five years old.

We can basically read each others' minds.

We've fought less than a handful of times.

It's great, it's not like work.

- Some advice that I would have for other young entrepreneurs is to just get started.

I think a lot of people get hung up on finding the best plan or the right way, or focusing on what's gonna happen ten years from now.

But I think the best thing you can do is just start and figure the rest of that out as you're going.

- [Michael] My advice is that there's no secret sauce.

It just takes hard work, it takes an idea that you're really passionate about.

And you can just go and do it.

We've had a lot of challenges over the past six years.

It's been rewarding and exciting to kinda learn all these things as they come along.

- I think that if you're trying to quit your day job to become an entrepreneur, you should be very confident in your product or service.

But more importantly, very confident in yourself.

- Yeah, when I'm riding my bike, I just feel this sense of independence and happiness and freedom and joy.

The fact that I kinda control all my own destiny when I'm riding my bike.

I think there's no doubt, the world would be a better place if people rode bikes.