An alternative business finds its footing in San-- I am squeezing the hell out of my hand to create pain to not laugh.

That's-- Wait.

Hello there.

Steve.

Edward.

Nice to meet you.

Edward, nice to meet you.

Yagil.

Yagil.

You guys look good.

So do you.

Let's go to the HQ.

Yeah.

Let's do it.

Do you dress well usually?

I just sort of dress like this.

That's pretty good.

Sweet.

What neighborhood are we in?

We're in Nob Hill.

This is a beautiful space.

Look how clean the workspace is here.

It's sort of like "American Psycho" in here.

Is it?

I feel like you don't cook a lot in here.

Do you?

Why don't we start with-- what are you?

About 6'2".

I think so.

Why don't we start with just a definition of the company.

The Black V Club is an app and a website that only sells you black V-neck t-shirts right now.

So the company just makes black V-neck t-shirts.

It doesn't make.

We don't even make them.

You don't even make them.

We sell them.

You just-- that's it.

You just sell black t-shirts.

Correct.

You just tap and you order a black V-neck.

Is it a website or an app?

Well, it's both.

Yeah.

So right now you can only sign up and put your details.

How's business going?

We haven't done our first sale yet.

No?

No.

In other words, I don't even know that I'm spending money, but it's just I come and I order the shirts.

It's very zen.

Just so I'm clear, because I don't think I am, I can't just go and buy the shirt whenever I want.

It's a black t-shirt, so I know what's coming.

But is there a cloak of mystery behind-- is it a different type of V or-- I don't understand.

Are you getting it?

MOM (ON PHONE): Hello.

Hi, mom.

It's an emergency.

Sorry, I shouldn't do that.

I know that's wrong.

I'm sorry.

It's not.

Everything's OK. We're going to get two gentlemen here.

They have a startup company.

They're just going to explain it to you, and if it makes sense, great.

If it doesn't, just say it doesn't make sense, and then we'll move on.

It's very quick.

Is that OK?

MOM (ON PHONE): Yeah.

Your son perhaps does not always know what's best for him.

And we want to let him know what he would look best in.

And we'll save his time by telling him what he should wear.

So that-- yeah, that will be the end of that.

He's done a good job.

OK. That's enough.

Thank you.

All right.

Thanks mom.

You're cutting out.

I think we got enough stuff here, so-- Where's your black V-neck?

I don't-- I don't need one actually.

I think-- I think you do.

No, no, no, I-- [music playing] Can I get a longer one?

It's sort of diff-- Anyways, I could suck in.

You wanted a small, didn't you?

[music playing]