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FRONTLINE

The New Teen Marketing Machine

How do companies figure out what’s cool today? Teens tell them.

Aired 02/18/2014 | Rating NR

FRONTLINE

The New Teen Marketing Machine

Clip: Season 2014 Episode 4 | 3m 48s

How do companies figure out what’s cool today? Teens tell them.

How do companies figure out what’s cool? Today, teens tell them, through their “likes” and posts on social media networks.

Aired 02/18/2014 | Rating NR

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Funding for FRONTLINE is provided through the support of PBS viewers and by the Corporation for Public Broadcasting. Major funding for FRONTLINE is provided by the Ford Foundation. Additional funding...

"Generation Like" Preview

Preview: S2014 Ep4 | 31s | What happens when the perennial teenage quest for identity is exposed on social media? (31s)

Tyler Oakley on his plans for world domination

Clip: S2014 Ep4 | 1m 36s | Tyler Oakley tells FRONTLINE about his plans for the future and the possibilities for succ (1m 36s)

Tyler Oakley on his “true” age

Clip: S2014 Ep4 | 1m 2s | Tyler Oakley talks with FRONTLINE about the joys of doing what he loves online. (1m 2s)

Tyler Oakley on his YouTube Career

Clip: S2014 Ep4 | 1m 14s | Tyler Oakley talks with FRONTLINE about sharing his “most adventurous life” on YouTube. (1m 14s)

Tyler Oakley on the business of YouTube

Clip: S2014 Ep4 | 1m 40s | Tyler Oakley tells FRONTLINE about working with brands on YouTube — on his own terms. (1m 40s)

Tyler Oakley on the New ‘Autograph’

Clip: S2014 Ep4 | 1m 1s | Tyler Oakley tells FRONTLINE what’s different about online fame. (1m 1s)

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Funding for FRONTLINE is provided through the support of PBS viewers and by the Corporation for Public Broadcasting. Major funding for FRONTLINE is provided by the Ford Foundation. Additional funding...

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