
Immersive exhibitions change the way people consume art
Clip: 12/27/2023 | 6m 23sVideo has Closed Captions
Immersive exhibitions are changing the way people consume art
In recent years, immersive art exhibitions that place viewers amid the art have been a hot ticket. Popular ones featuring works from artists like van Gogh and Monet travel from city to city. But there are a growing number of permanent immersive art spaces, including a new one special correspondent Cat Wise recently visited in Portland, Oregon. It's part of our arts and culture series, CANVAS.
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Immersive exhibitions change the way people consume art
Clip: 12/27/2023 | 6m 23sVideo has Closed Captions
In recent years, immersive art exhibitions that place viewers amid the art have been a hot ticket. Popular ones featuring works from artists like van Gogh and Monet travel from city to city. But there are a growing number of permanent immersive art spaces, including a new one special correspondent Cat Wise recently visited in Portland, Oregon. It's part of our arts and culture series, CANVAS.
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Learn Moreabout PBS online sponsorshipput viewers in the midst of the art, often# through computer-generated lights and sounds.
Special correspondent Cat Wise recently# visited an immersive arts space in Portland.
It's part of our arts and culture series, Canvas.
CAT WISE: In one room, colorful# graffiti painted virtually on walls,## in another, 7,000 LED lights precisely# choreographed to an otherworldly soundtrack.
These are some of the high-tech experiences,# along with technology-free installations,## that are part of Hopscotch, an immersive# gallery space in Portland that opened in June.
NICOLE JENSEN, Co-Founder, Hopscotch: We# are an experience that is driven by art.
CAT WISE: Nicole Jensen.
is# the co-founder of Hopscotch,## which has another location in San# Antonio, Texas, that opene NICOLE JENSEN: We just felt like, as# consumers, it's hard to find permanent## immersive art experiences or just large-scale# art experiences that weren't a While you might see an interactive art piece# at a traditional gallery or in an airport or## in a city park, you might not see it# next to 14 other similar types of art.
CAT WISE: In Portland those 14 commissioned# installations, which come from a mix of local,## national and international artists,# are displayed in a former hardware## store that Jensen and her team transformed into# a sleek, modern space, where play is encouraged.
So tell me about this room.
NICOLE JENSE Russia.
We support them.
They# believe in making art, not war CAT WISE: Jensen and I created some art together.
NICOLE JENSEN: It tracks your movements.
CAT WISE: This interactive in So, we are basically becoming# part of the art, is that right?
NICOLE JENSEN: Yes.
Basically, you are a# particle of li Obviously, the ability to work with people# internationally and remotely is be lot of these types of things.
It# just opens up a whole new world.
CAT WISE: While fun is a focus, there are more# serious aspects to some of the ar In Rainbow Cave, New York artist Barbara# Syrenka uses 86,000 upcycled plastic bags## to highlight the number used around# the world about every five seconds.
GAZE is a collaboration with# the Human Rights Campaign.
NICOLE JENSEN: We take their message and bring it## to life throug CAT WISE: A national nonprofit which advocates for## LGBTQ+ rights.
Jensen is on the# organizations board of governors.
NICOLE JENSEN: It just was really# important for me, as a queer person,## to -- when you're a business owner, you know,## you can create the spaces you want to be i CAT WISE: In other rooms, visitors# are transported to different realms.
SETH NEHIL, Sound Designer and Electric Musician:# This is Unknown Atmospheres.
It was crea collaboration with Parallel Studio.
We were# look CAT WISE: Seth Nehil is a Portland sound# designer and electric musician who worked## on two of the installations.
He spent six# months composing this five-minute soundtrack.
SETH NEHIL: Sound can really act in an# unconscious level and affect people's## mood or their perception of other senses in a way# that they're not necessarily thinking about it.
CAT WISE: While numerous studies have found# connections between the arts and human well-being,## more research is now under way looking at the# specific impacts of immersive art experiences.
One study last year by researchers# at the University of Pennsylvania## found higher levels of immersion were# associated with heightened emotions,## such as happiness, awe and feeling relaxed.# That mini-vacation for the heart and mind## may be some of the factors leading to# the surge of interest in immersive art.
Co-founder Jensen says Hopscotch tickets, which# are limited to about 1,000 a day and cost $24## for adults and $15 for children over the age of# 3, have sold out most days since they opened.
Are you trying to attract people who may not have## gone to a traditional art gall NICOLE JENSEN: Absolutely.
My favorite# guests are the ones that are drug here## by someone.
And they have been told through# society that they aren't ar e not interested in art, or maybe# they didn't feel comfortable, frankly,## is what I think it comes down to, in artistic# spaces.
An So it's about making people connect.
CAT WISE: On a recent afternoon,## those connections were being SURI JOHNSON, Visitor: I feel like# this is a bucket list for Portland.
CAT WISE: Suri Johnson and Ashley Stiles,## who learned about Hopscotch on# TikTok SURI JOHNSON: After each room, we're like,# OK.
It sparks conversation and emotions.
ASHLEY STILES, Visitor: We talked# about how art has the power to change## your perspective and how you view# something that may have an d this definitely leaves you feeling# something different after every room.
CAT WISE: While immersive# art has its share of critics,## including those who feel the entertainment# aspect the art, Portland artist Francisco# Morales doesn't see it that way.
FRANCISCO MORALES, Muralist: I think the line# between art and entertainment is oftentimes## blurred.
So, I don't necessarily see that# as like a po CAT WISE: Morales, whose mural depicts# predatory advertisements that target## Latin American communities, says he's not# bothered that some may miss his message.
FRANCISCO MORALES: As an artist, I would rather# folks engage with my art at whatever capacity,## whether it be with a critical lens or on# more of like a superficial, kind of like,## oh, it's aesthetically pleasing.# So, I think that there's validity## in both of those things and, like,# everything in between that spectrum.
CAT WISE: Hopscotch's Portland# lease goes until 2033,## and Jensen says they plan to change out# installations roughly every two years.
They are hoping to open two new locations,## including a waterfront property in South# Los An For the "PBS NewsHour," I'm# Cat Wise in Portland, Oregon.
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