Sonic Strategist | Curious About Careers
5/28/2022 | 2mVideo has Closed Captions
Janellyn gets an earful about sound design from sonic strategist Kristen Lueck!
Janellyn gets an earful about sound design from sonic strategist Kristen Lueck! Listen up! Did you know that there’s a STEM-based strategy when it comes to most of the sounds all around us? Kristen Lueck of Made Music Studio explains the science behind sound design and how it stimulates our brains in specific ways!
Problems playing video? | Closed Captioning Feedback
Problems playing video? | Closed Captioning Feedback
Curious About Careers is a local public television program presented by WKAR
Original production funding for Curious About Careers was provided by Capital Area College Access Network and United Way South Central Michigan.
Sonic Strategist | Curious About Careers
5/28/2022 | 2mVideo has Closed Captions
Janellyn gets an earful about sound design from sonic strategist Kristen Lueck! Listen up! Did you know that there’s a STEM-based strategy when it comes to most of the sounds all around us? Kristen Lueck of Made Music Studio explains the science behind sound design and how it stimulates our brains in specific ways!
Problems playing video? | Closed Captioning Feedback
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Hi, I'm Janellyn, and with me today is Kristin Lueck.
Kristin, tell me where you are and what you do.
- I'm in New York City and I'm a sonic strategist working in sonic branding.
- What is sonic branding?
- [Kristen] Sonic branding is using music and sound to tell brand stories.
Music and sound play powerfully on our emotions, just as scent does.
Sound impacts our experiences, so using strategic insights, we can craft original sound and music for our clients.
- How does sound affect our brains?
- We're wired for it.
Music and sound carry messages and stimulate emotions, just like words and visuals do but even more so, because music is so elementally human.
- What aspects of STEM are involved in your career, and how is STEM involved in the creation of sonic branding?
- Technology is a big part of music production and creation, as you can see in the modular synthesizers behind me, as well as composing and performing music.
- How did you get interested in a career like this?
- I got interested in this career through a mentor of mine.
I had come to him thinking, I'd worked in radio, TV and film.
I had worked at movie festivals.
I had worked in television at "The Late Show with David Letterman."
I had a really unique background but didn't know what to do next, and I heard about sonic branding.
- What are some examples of sonic branding that we hear every day?
- When you're in a restaurant or in a store and you hear music playing overhead, That's an example of sonic branding, using music and sound to make you feel something while you're in that space.
You also can get this at home, when you hear a microwave ding or your laundry's done.
(washing machine buzzes) There's a sonic cue that let you know you need to do something, you need to have action, and that's a powerful way that sound can be used to tell us to do something.
- Hearing about sonic branding from Kristen Lueck showed me how sound affects our lives.
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Curious About Careers is a local public television program presented by WKAR
Original production funding for Curious About Careers was provided by Capital Area College Access Network and United Way South Central Michigan.