Were proud of our art, proud of our town and people come here and Its certainly a discovery That needs to be viewed on the Mississippi and the Great River Road.

♪♪ In 2016, we did our first murals.

It started out right in the middle of downtown Dubuque, in historic downtown Dubuque.

I think we've got about 60 murals in Dubuque.

♪♪ You know, there was a variety of artists ♪♪ that brought their own interpretation.

Through the process, we would identify a wall, talk to the landowner, and then send a picture of that to people that we thought in the art world that would do botanical work or historic work, whatever, and kind of get a fit for this wall and have them submit their ideas for the wall.

♪♪ We run the gamut.

Some of them are playful.

Some of them are a little more serious.

Some of them might have a nod to the building they're on, ♪♪ and each one of them has a story.

♪♪ We want people to be able to walk down the street and look at these pieces of art and feel uplifted, feel noticed and feel recognized and feel like they mean something in this world.

I think that's one of the greatest aspects of it.